CLIENT
Mauve Planning
WORK
Website Design
INDUSTY
AI
Financial planning
How Cobranza AI Launched a Conversion-Focused Website Ready to Scale
Cobranza AI came to us in need of a reliable and skilled team to help them completely revamp their website.
Their existing site didn’t clearly communicate their solution or reflect the quality of their brand.
They were working with limited time.
And they needed a site that looked superior to their competitors.
After a short call and getting to know each other, they decided to move forward with us for the design stage, working in collaboration with their internal dev team to bring the final product to life.
CHALLENGE
Cobranza AI had a very clear vision for their new website — and a tight timeline to match.
We needed to rethink and redesign:
The overall structure of the site
Effectively communicating Mauve’s unique benefits was crucial to capturing the attention of financial advisors in a highly competitive industry.
How the value proposition was communicated
With well-known competitors in the space, Mauve needed a strong visual identity and strategic messaging to highlight its unique value proposition.
The visual support, which previously felt generic and unclear
Trust is essential in the financial sector, making it critical to project security, reliability, and adaptability to various needs.
Our Process
We kicked things off with a quick call where they shared ideas and assets they already had in place.
To speed things up and stay aligned, we sent a discovery form to gather the key information we needed.
We started by adjusting their brand tones to better match their niche.
Then, based on their input and our suggestions, we created a new, clear structure focused on conversion.
The first draft of the design featured a clean layout where the value proposition was easy to understand and visually engaging.
Their first feedback?
Despite tight deadlines, we delivered everything on time so their developer could implement the new designs without delay.
What We Did
We implemented strategic enhancements to elevate the user experience, establish credibility, and refine the brand’s online presence with a more sophisticated and professional look.
Full website design
We optimized the user experience to facilitate value discovery and decision-making.
Visual support and direction
We emphasized its benefits through visually appealing and direct messaging.
Updated brand color tones
We created a sophisticated identity aligned with the financial world, ensuring professionalism and clarity in every message.
Organized Figma file for smooth previews and asset export
We created a sophisticated identity aligned with the financial world, ensuring professionalism and clarity in every message.
Ongoing support for their development team during implementation
We created a sophisticated identity aligned with the financial world, ensuring professionalism and clarity in every message.
The Result
Cobranza AI’s old site was visually underwhelming and lacked a clear message — limiting their potential to scale.
With a new site that exceeded expectations from the first review, they now have a digital presence that reflects their solution, stands apart from the competition, and sets them up to grow confidently.
